Centralizing Communication in a Wild West Organization
Cokesbury United Methodist Church
Anna Lee, Executive Pastor
Ashley Cross, Director of Communications
What’s the biggest difference now?
Our people are learning to trust us to get the right information to them at the right time. Clear and reliable methods help our leaders, members, and guests trust there’s intentionality and care from being invited to becoming part of our community.
We now have a weekly content strategy that provides a way to follow through instead of fizzling out. Our leaders place more value in the unique purpose of our church than in their own way of getting things done. That creates the operational unity to actually move things forward.
Our engagement is higher, and not just with an external audience, but with our own internal participation as well. I think that’s an indication of improved internal health when people trust enough to come join you. That’s a growth strategy that actually works.
Good tools make work manageable and less exhausting. And, that’s what we have now.