Rebooting an Outdated Brand to Expand a Donor Base
Amarillo Symphony Orchestra
Dr. Andrew Hay, Executive Director
The power of purpose gives broad appeal
We discovered how to communicate that our final product is something even greater than music. The ASO is committed to a stronger community through the power of music.
Clarifying and entrusting our story to our stakeholders gave us the collective muscle to break through old systems. ASO found its voice, which guided our visual direction and shaped our attainable goals which included more programs designed to inspire, educate, and unite different cultures through the power of music. Our online formats now presented a human face and a story …
which was received with enthusiasm.
We’re making a larger, lasting impact and experiencing more support and attention from a wider audience.
“Kem Meyer and her team handed me the tools I required to align my staff, my board, the musicians, the Guild, and our community with a goal that everyone could understand and embrace. Together we’ve zeroed in on how to hit a wide range of people in the heart and inspire them to enjoy and support our incredible musicians and guest artists…and to believe in the power of music to do something even greater.”
Dr. Andrew Hay
Executive Director at the Amarillo Symphony