Taking the “Crisis” Out of Crisis Communications
Real Life Christian Church
Mark Montemayor, Executive Pastor
Sally Whitemore, Communications Director
We rarely get to brace for a shock like this. But we can be prepared with a response framework so that when it happens, we’re not frantically trying to figure out the next step or reinvent the approach. We know emotional stakes are high when the news is difficult and quickly spreading.
Getting a plan and toolkit in place provided us with much needed headspace and eliminated any panic response that could cause subsequent pain for our people. There’s always a crisis around the corner, but our response doesn’t have to be one.